Michelle Grant

My Background

Michelle Grant is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, she blends data and analysis to create thought provoking content that helps companies understand how new technologies will impact the future of their business.

A shopper in trendy attire pushes a white shopping cart: retail data strategy

June 27, 2024

As marketing costs skyrocket and shoppers seek savings, retailers need to use their data to make offers shoppers can’t refuse.

A woman sits outside a cafe using her phone for a retail shopping experience

June 25, 2024

Conversational commerce is our top tactic for retailers who want to drive conversion this year.

A retail customer service agent sits at his desk with an image and details about the shopper he is helping on his screen.

June 7, 2024

Resolving issues quickly and pleasantly can win you loyal customers for life.

A woman with cash in hand stands next to a retailer’s website, ready to shop the latest retail trends.

June 4, 2024

Our research uncovered how CRM data, AI, and other retail trends are transforming the shopping landscape.

A robot inside a computer screen helps a woman with a wheeled cart shop as part of retail AI strategy.

March 14, 2024

Whether expanding AI initiatives or testing out new capabilities, the retailers we talked to are shoring up their CRM and data initiatives first.

A sales associate accepts payment from a customer: retail predictions.

January 29, 2024

Our team tracked the trends and crunched the numbers — here’s what profitable growth looks like this year.

A young woman looks through a store window: Millennials vs. Gen Z

September 16, 2022

They may all look young, but Millennials and Gen Z don’t respond to marketing campaigns the same way. Here's how they shop and buy differently.

Two people looking at retail information on a tablet: retail technology.

November 2, 2021

Four retail leaders share tips on getting buy-in from the C-suite to the frontline workers.

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