Neha Shah

Sr. Director, Marketing Cloud Engagement

My Background

Neha Shah is the Senior Director of Marketing Cloud Engagement at Salesforce. In her role, she drives product positioning and solution messaging for Salesforce's B2B marketing offerings. She brings a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She’s passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science and Finance from Rutgers University and an MBA from Haas School of Business, UC Berkeley.

Illustration showing lead generation in action: a young woman shopping for a black dress online, looking excited when she receives it.

Neha Shah

March 15, 2024

When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.

A group of people celebrating success with confetti

Neha Shah

December 16, 2022

For the fifth consecutive year, Salesforce, the world’s #1 CRM, has been named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms. Salesforce was evaluated for Marketing Cloud Account Engagement (formerly known…

professional woman in a casual environment, working on her laptop. Marketers grow with Slack marketing workflows.

Neha Shah

August 12, 2021

Here are ways Slack can help marketers build relationships with partners to deliver powerful B2B marketing campaigns.

Neha Shah

Lead Generation: How To Turn Interest Into a Sale

Salesforce named a Leader in 2022 Gartner Magic Quadrant for B2B Marketing Automation Platforms

3 Tips To Improve Marketing Workflows and Grow Relationships With Slack

Neha Shah

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