![An illustrative flow diagram with the Salesforce cloud logo in the center and photos of two women who collaborated the project described in the article.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/SF_SuperSitters_Blog_5-03.jpg?w=889)
How to Empower a Small Business to Co-Design Their Salesforce
Understanding the needs of end users and including them in the design process builds trust. Here's how one CEO learned to love Salesforce.
Pallavi Agarwal is the founder and CEO of Kander, a Salesforce consulting firm in Washington, DC. She believes that great user experience and understanding a customer's “why” leads to successful business outcomes. She has more than 16 years of management consulting experience. She is passionate about mentoring women for personal and career growth, and leads the D.C. Admin Salesforce group. In 2023, she received a Golden Hoodie from Salesforce to honor her leadership in the community.
Understanding the needs of end users and including them in the design process builds trust. Here's how one CEO learned to love Salesforce.
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