![An illustration showing how AI in retail can help the shopping experience for customers.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2019/07/Untitled-design.png?w=938)
How to Use AI to Build a Better Shopping Experience
Retailers are using AI to transform how they engage with customers, from promotions and product search to checkout and service.
Patricia Staino is an editorial lead on the industries marketing team at Salesforce, working across all industries but specializing in retail and consumer goods.
Retailers are using AI to transform how they engage with customers, from promotions and product search to checkout and service.
More than half of consumers plan to buy less this holiday season. Pricing will be critical, and real-time AI recommendations could make all the difference.
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