Patricia Staino
author title Editorial Lead, Industries MarketingPatricia Staino is an editorial lead on the industries marketing team at Salesforce, working across all industries but specializing in retail and consumer goods.
The lines between consumer goods sales and service reps are increasingly blurred. But when brands unify those teams and their data, they drive revenue and customer loyalty.
Equip your team for the busiest time of the year with technology and tools that supercharge your point of sale.
Shoppers are spending more on Halloween this season. Get in the spirit with these tips for driving more revenue.
Consumer goods companies are up against ever-decreasing margins. Customer service can help boost your bottom line.
Retailers are using AI to transform how they engage with customers, from promotions and product search to checkout and service.