Paul Bookstaber

Writer, Salesblazer

My Background

Paul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats.

Sales territory mapping modal overlaid on a map

Paul Bookstaber

September 19, 2023

Get the key to smarter sales territory mapping to drive revenue and customer satisfaction.

Graphic renderings of sellers stand on top of a dashboard showing an example of sales automation

Paul Bookstaber

August 29, 2023

Sales automation used to be about logging and updating data. How quaint. Learn how advanced tech like AI is changing the game.

Photo of a sales rep in a suit with an illustration of a map behind them: sales territory management

Paul Bookstaber

August 15, 2023

Learn how to assign the right accounts to the right reps, use data to keep getting better, and drive fairness and growth.

A salesperson carrying a briefcase sees a broken lightbulb with a lightbulb-shaped flower growing out of it: sales advice

Paul Bookstaber

August 8, 2023

Everyone makes mistakes. What you take away from them is key. Thirteen Salesblazers weigh in with their hard-won sales advice.

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