Your First-Party Data Strategy Matters — Especially in a Downturn
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Why Website Personalization is Your Best Friend in a Tough Economy
Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.
3 Ways Every Marketer Should Think About Their Data
Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.
DMPs are Evolving to Match Needs of Modern Marketers
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
