As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.
Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.
Data sets are primarily a way to target consumers, but they’re also rich data assets that should be leveraged for actionable analytics and deep consumer insights.
