![Ritu Jhajharia](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/Ritu-Jhajharia.jpeg?w=500)
Ritu Jhajharia
author title Associate Director of MarTech and CRM Consulting, Horizontal DigitalAs an associate director and practice lead, Ritu Jhajharia works in senior leadership at Horizontal Digital. She leads the Salesforce Functional Consulting practice and plays a key role in the delivery of large enterprise projects to their clients in the MENA region. Prior to this, Ritu worked as the first-ever Head of Digital Marketing at Union Bank of India, one of the country's largest public sector banks. Ritu is a published author and contributes regularly to various platforms with her writing and speaking gigs. She was a national finalist at the "Economic Times Young Leader" initiative. She is also a 5x Salesforce Certified Consultant.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
This pricing strategy can feel like a rollercoaster, but when executed the right way, it's worth the ride.