Today retail is about pushing brands to the places consumers spend the most time — on apps, messaging platforms, social media, smart speakers, and marketplaces. Here are our tips on what it takes to extend consumer engagement at the “edge of shopping.”
New Data: The Biggest Marketing Trends in Retail and Consumer Goods, According to Nearly 900 Leaders
Consumers expect brands to meet them wherever they are. While retailers are on the front lines of creating these memorable, not purely transactional, experiences.
This year’s National Retail Federation Big Show proved that retail is in an evolutionary period, with digital transformation a continued hot topic. Here are our top takeaways.
