![Sachin Shenoliker of Salesforce](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/06/sachin-shenoliker-headshot.jpg?w=400)
author name
Sachin Shenolikar
author title Content Strategy Director
My Background
Sachin Shenolikar is a content strategy director for Marketing Cloud. He focuses on how brands can use technology and creativity to build memorable marketing moments that lead to lasting customer relationships.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
We hear about empathy in marketing, but what does it really mean? And how can it be done well at scale?