Salesforce Staff

With customer experience now the key driver of business success, the goal is to make it easy for your employees to manage customer experiences — which is what Salesforce Customer 360 is all about.

A strong data governance strategy will make your organization more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.

A top economist shared how AI is changing the labor market — and what workers can do today to succeed.

Inspired by the concept of ‘Ohana, Salesforce prioritizes collaboration, inclusivity, and the well-being of every individual.

Discover the key differences between ERP and CRM, and how integrating these systems can enhance business operations, customer service, and drive growth.

Analyzing consumer behavior can help you meet your customers where they are, just when they need you most. Here’s how to get to know your shopper.

Many nonprofits rely on CRM technology to manage relationships with donors, volunteers, and supporters. Here's how it works.

As the number of voices opining about AI grows, knowing which are worth listening to is important. Here are 11 AI influencers you should know right now.

Understand prospect vs lead and how to manage them and opportunities to optimise your sales strategies, prioritise resources, and close deals effectively.