Shay Howe

My Background

Shay Howe is the VP of Marketing and Design at ActiveCampaign. With a background in design and engineering, he helps companies grow through smarter marketing and customer experience automation. Find him on Twitter @shayhowe.

The 6 Most Common Small Business Email Marketing Mistakes

Shay Howe

July 31, 2019

Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?

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