Customer experience is everything in the consumer goods industry. Our research explains how the rules are changing from soup to sports cars.
Consumer goods companies must put the customer at the center of their business — and not just the end consumer. B2B customers want the same great experiences as consumers, so that means optimizing your full value chain to be flexible.
Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.
Introducing Consumer Goods Cloud. Learn more about how to enable closer connections across the entire CG value chain — from retail channel customers to the end consumer.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
Here are the latest opportunities for retail and consumer goods companies to put the customer first.
