Holiday Readiness: How to Use AI to Personalize at Scale
Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.
John Strain is the Senior Vice President of Retail and Consumer Goods at Salesforce. He leads his teams to build strategies and partnerships around personalization, relevance, and engagement. John has previously worked at Gap Inc., Williams Sonoma, and Total Wine & More. (His favorite wine, in case you’re wondering, is pinot noir.) Connect with him on LinkedIn.
Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.
Tailored engagements across your channels will foster lasting relationships — a gift that stands the test of time. Here's how to connect with shoppers everywhere.
Our 2019 Holiday Readiness Guide is a go-to resource for holiday planning. It’s filled with expert advice on how to create promotions that yield results and much more.
We asked some of our retail and consumer goods experts to share tips and recommendations that will maximize your time at Connections ‘19.
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