
Kristie Poon
author title Global Campaigns DirectorKristie Poon is a Global Campaigns Director for Salesforce where she leads strategy and develops the content for SMB Marketing. Her program oversees social and SEO initiatives and builds brand awareness for Salesforce Essentials and Salesforce for SMB solutions. Connect with her on LinkedIn.

Running a small business on a tight budget? Here’s how to attract customers and grow your business with simple, cost-effective marketing strategies.
Here are three common misconceptions about small businesses, along with the data-backed truth.
Get the latest insights from over 3,300 leaders in the latest edition of the Small and Medium Business Trends Report by Salesforce.
Understanding how AI for small business can improve your operations and customer experience doesn’t have to be hard.
An ever-changing world requires adaptation and continuous growth. Here’s how small and medium-sized businesses are reacting to AI, automation, and the future.
To make the most out of your Dreamforce experience, here are the top small to medium-sized business experiences and sessions you’ll want to check out.
It’s National Small Business Week, and to celebrate the achievements of small businesses everywhere, we share these free resources to help your business grow.
Hear from Laszlo Bock, co-fouder and CEO of Humu, on how culture makes all the difference for startups. That's because culture shows up in every aspect of how business is done, how the team interacts with one another, and how the team services customers. This Q&A addresses what founders can do to instill healthy, innovative cultures at their companies.