Consumers want brands to treat them as individuals that means communicating on the channels they prefer, and reaching them on their terms, often 24/7.
In the new future of retailing, both the customer and retailer win when they use a combination of the Salesforce Customer 360 platform, Einstein, and IBM AI-powered Watson Supply Chain solutions.
Best Buy shares four tips to keep up with increased holiday traffic and make sure everyone’s gifts arrive on time, so they don’t ruin Christmas morning — no one wants that.
Research on chatbots shows how businesses and consumers use the technology. Check out the latest chatbot statistics.
Connecting the customer experience in a seamless and continuous journey is a top priority for companies today. Here's how we're helping customers achieve a unified view of their customers.
Partner Relationship Management (PRM) systems meet your partners’ needs while offering a more effective way to manage the B2B ecosystem
Research shows email is 40x more effective than social media, and marketer Ryan Holiday argues that email lists are the most important marketing asset. But why doesn't everyone get the return they deserve?
Datorama enables companies to bring together marketing data from different channels, campaigns, and regions to unlock insights and take action.
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
