Customer Experience

For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or

You’re on board the content train. You’ve got profiles on the hottest social media platforms (Facebook, Instagram, Snapchat, Twitter), and a beautifully designed and optimized website. You provide a steady flow of various…

Podcasting has grown immensely in the past few years. According to the latest research, twenty-four percent of Americans have listened to a podcast in the past month. And the art of podcasting has come a long way from two hosts rambling on a subpar mic for an hour; listen to S-Town for evidence. If

Your cost center just became your most important customer touchpoint. See why in our newest research report, “Revolutionizing Customer Service in Manufacturing.” Today, we're excited to announce the release of our “Revolutionizing Customer Service in Manufacturing” report. The Salesforce Research

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track

More than 1.2 trillion photos will be taken in 2017 according to InfoTrends, changing the way we communicate with the world and unlocking new potential for business. These photos contain important insights-- on everything from inventory level and product quality, to consumer trends and customer

You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness, and start establishing a solid foundation

Apparently today is “Show & Tell At Work Day.” Who knew? Almost any date on the calendar is a holiday to someone. As you plan your 2016 email calendar, consider including some B-List holidays in the mix. These less important holidays (compared to Valentine’s Day, Easter, Mother’s Day, and

This article was authored by Power of Us HUB community members Pierre Kaluzny, CEO/Founder at Sputnik Moment and Tal Frankfurt, CEO/Founder at Cloud for Good. Why categorize contacts? Most organizations have a need to…

What is customer service? Customer service, by definition, is about serving people. When people refer to customer service, they’re usually talking about the process of getting help before, during or after a purchase. It can also refer to a department within a company that focuses on these