Consumers are more wary of sharing their personal data. Brands need to be transparent with their data use, and offer their shoppers access to real value and control to win their trust. Here’s how the rules have changed.
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
While other companies in the direct mail industry have struggled during the pandemic, Valpak has grown, and thrived.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
Many Trailblazers combine Social Studio and Advertising Studio to deliver amazing social experiences. Here’s how they do it.
AI technology can help you unify data, deliver personalized customer experiences, optimize your marketing mix, and more.
Data is transforming how marketers measure the success of digital advertising campaigns. Here are some best practices to boost your campaign tracking.
LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. Here are a few takeaways to get you started.
