Analytics

Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?

A CRM is customer relationship management technology that helps nonprofits, educational institutions, and businesses manage their relationships with current and prospective constituents, students, and customers. A CRM gives organizations the tools to streamline…

The company’s commercial sales business team faced multiple challenges using their sales data. They needed a single source of truth to bring it all together.

In our all-digital world, data analytics is a necessary core function to drive business growth. Learn how to unlock, analyze and act on your data.

To be truly customer-centric, you have to know your customer's preferences and the context in which they engage with your organization.

NBCUniversal is building the ultimate digital fan experience for the LA28 Olympic and Paralympic Games. This is how they're tackling the challenge.

The company knew it had to give its teams the insights and tools they needed, so it consolidated 26 systems into one. Here's what it learned.

Data literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.

Better than a crystal ball. Predictive analytics can turn cloudy data into actionable insights and help you attract top talent for your brokerage.

You may have heard of the Data, Information, Knowledge, Wisdom (DIKW) pyramid, but just imagine what kind of wisdom you would — or more likely wouldn’t — gain if the quality of the data…