Analytics

Reducing customer churn is easier with technology that not only shows if a customer is at risk, but why.

Team USA is using data in new ways to gain powerful insights. Check out these Tableau dashboards and draw lessons for your business.

The National Aquarium opened on August 8, 1981 as the jewel of Baltimore City’s Inner Harbor redevelopment. With a mission to inspire conservation of the world’s aquatic treasures, the Aquarium is consistently ranked…

As utilities embark on digital transformation, they must focus on improving field service to level up both employee and customer experience.

This is how one woman took a stand for equality and influenced an entire organization

Today, Salesforce.org is excited to announce the release of the Salesforce.org Community Impact Report 2021. Our fourth annual report shows how our customers are using the resources Salesforce.org provides to create and increase their…

Getting leaders to consistently use data for decisions is difficult. Instilling a robust data culture across teams is even harder. Here’s how to make it happen.

We’re collecting more data than ever. But only humans can make correlations and ask questions that result in better conclusions.

We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. This report contains responses that have been analyzed from 390 nonprofit marketers around the…

Businesses are considering sales performance metrics that shift focus to long-term relationships — with both customers and employees.