In the face of COVID-19, we’ve changed how we interact with friends, families, colleagues — and businesses. As our behavior has shifted, so has the data connected with it. Now your models may be producing atypical results. Here’s what you need to know to make sure your AI predictions support your customers now.
Using a design thinking approach when designing analytics apps taps into all the rich insights your data has to offer and presents them in a way that your users can readily view, understand, and take action on.
AI-augmented analytics can help you predict what might happen in the future and getting actionable recommendations on what you could do about it now. Here are tips for getting started.
Meet up with us during HIMSS20 to learn how to deliver personalized experiences for healthcare consumers—whether that be patients, providers, or members.
For most marketers, measuring their return on investment (ROI) for social is a major challenge. Here are three steps to take to gain valuable social insights and measure social returns.
Learn how Hamesh Chawla, Chief Product and Technology Officer at Edelman Financial Engines, formed teams to think and operate more holistically based on customer needs, despite the challenge of having operations nationwide.
Our expanded partnership with Google, included new ways to simplify how organizations connect data across platforms, ultimately helping to speed digital transformation.
Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
Marketing Cloud's October release has new capabilities, so you can learn more about the customer, personalize interactions, and engage across every channel.
