Building apps using drop-and-drag functionality has saved businesses time in training and development as they prioritize serving customers in a challenging year.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.