Getting AI right is difficult, but more important than ever. Here's how companies can commit to creating and implementing AI responsibly and ethically.
This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
AI is supporting businesses and driving growth in many ways. Creating intelligent experiences that empower both businesses and customers is critical during this time. Here are 6 ways AI can help your organization today.
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.