Truist took advantage of artificial intelligence to tame a pandemic-spiked call volume 700x above average.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
IT leaders share top customer-facing app development priorities — and the barriers that impacted them in 2020.
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.
Our most popular customer blogs had much to say about using AI to navigate business in an unusual year.
How does an SMB begin to digitally transform? And why is it important for your SMB to consider now?
Our marketing security expert explains how data plays a key role in protecting your customers' information.
Six thousand sales professionals weigh-in on the tools they need to work and cope in our new work-from-home world.
Besides fast resolutions, customers want more flexibility and an empathetic ear.
