Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
Chip shortages and supply-chain issues are making headlines now, but there are bigger shifts coming down the road. Here’s what the future of car-buying really looks like.
BMW is on a journey to accelerate digital transformation during this crisis to ensure a customer experience with digital and physical engagements as well as personalized content and communication.