Consumer goods companies must put the customer at the center of their business — and not just the end consumer. B2B customers want the same great experiences as consumers, so that means optimizing your full value chain to be flexible.
B2B commerce professionals are undergoing a reinvention — to focus more on digital customer engagement and service along with sales. Against this backdrop, let's look back at 2019 and forward to 2020.
Partner relationship management (PRM) applications are integrating with CRM to manage all aspects of the entire partner ecosystem. Here's how to gain a more holistic view of partner activity to create better experiences.
Deloitte’s Cloud4M is the newest and first ISV product built on Salesforce’s Manufacturing Cloud and can also help your company with digital transformation.
We've launched a brand new content management system (CMS), which allows our customers to take data and create it into content that can be syndicated to any channel. Here's why B2B commerce leaders are excited.
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?