The most effective CIOs are those who give voice to the customer’s point of view. Here are a few ways B2B ecommerce CIOs can become change agents.
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Partner Relationship Management (PRM) systems meet your partners’ needs while offering a more effective way to manage the B2B ecosystem
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
High-touch service calls require more personalized service. We recommend adding an “order on behalf of” (OOBO) capability for your customer service reps, to empower them to help your shoppers at the highest level.
Start personalizing your customer journeys at scale through automation, big-picture alignment, and data. Learn how.
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
