Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
High-touch service calls require more personalized service. We recommend adding an “order on behalf of” (OOBO) capability for your customer service reps, to empower them to help your shoppers at the highest level.
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
CSA built a complete customer engagement solution, fronted by robust B2B Commerce and supported by digital rights management, search, automation, and customer service — cloud-based solutions, most of them from Salesforce.
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.