Say goodbye to running email experiments that will waste your time — here are three email nurture journeys your small business marketing team needs to build now.
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Writing clear, concise copy isn’t always easy, but we can help! Below are four steps to write amazing support content for your small business website, FAQ, or help center.