Business as a Platform for Change

Salesforce customers, get ready to welcome the newest member to your workforce, your friendly Einstein Bot! It greets your customers, answers their questions, and it can even dip into your fulfillment system and retrieve the customer's order status. In case the customer does need attention from an

As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here? Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your

You’ve probably seen the following scenario play out before: A team improves efficiency and claims it created value for the business. But the value doesn’t materialize outside the department. Still, the team celebrates while others struggle to understand where the benefits went. So what happened

According to the dictionary, going the extra mile means “to make more effort than is expected of you.” In business, this principle can’t be just an occasional or an ad-hoc attitude. The relationship of trust that companies strive to create with customers is built one interaction at a time across a

At Dreamforce 2015, our CEO Marc Benioff and our leadership team stood in the middle of the Dreamforce Plaza and felt incredibly inspired by the energy culminating from the crowd and the entire experience that felt authentically Salesforce. Marc observed, “This is what our real estate should feel

Salesforce showed its true (rainbow!) colors this Pride Month as members of the LGBTQ community and allies alike joined together as one big Ohana to celebrate diversity and promote #EqualityForAll. This June was one of Salesforce’s biggest and boldest pride months to date, with record participation

At Salesforce, social impact is core to who we are as a company. As our CEO and Founder Marc Benioff says, “the business of business is to improve the state of the world.” Earlier this week we released a research report which revealed today’s customers and employees want businesses to give back,

Stories of successful immigrants abound in American business lore. It’s a phenomenon firmly rooted in our country’s history. Alexander Graham Bell, the Scotland-born inventor and entrepreneur, founded Bell Telephone, which eventually became AT&T,…

The technology industry has a history of not keeping pace with other industries in terms of gender equality. In the technology industry as a whole, women make up 16-47% of the roles in the top tech companies, while representing 56% of the US workforce as a whole. As two new Business Architects at

We've accelerated the timeline to reach Net Zero greenhouse gas emissions.