C-Suite

It's the tallest office building west of Chicago and the 61-story centerpiece of our HQ urban campus.

This year’s Dreamforce was jam-packed with sessions covering the latest health and life sciences marketing trends and technologies. Truth be told, it was impossible to take it all in. But no worries, we have you covered. Virtually every session is available on our Salesforce LIVE page. To get you

Successful user adoption. The goal. The summit. The promised land. The key to a strong return on your Salesforce investment. But sometimes it can feel like herding cats! Everyone benefits from a better understanding of Salesforce. So what's the secret to success? Make it FUN. Learning Salesforce is

As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here? Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your

You’ve probably seen the following scenario play out before: A team improves efficiency and claims it created value for the business. But the value doesn’t materialize outside the department. Still, the team celebrates while others struggle to understand where the benefits went. So what happened

Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to…

Sultan Mahmood is the Global Financial Services leader of artificial intelligence and robotics at PwC. He also leads the development of PwC UK’s AI solutions and advises clients across many industries on identifying and delivering business results enabled by disruptive technologies such as AI and

Stories of successful immigrants abound in American business lore. It’s a phenomenon firmly rooted in our country’s history. Alexander Graham Bell, the Scotland-born inventor and entrepreneur, founded Bell Telephone, which eventually became AT&T,…

The technology industry has a history of not keeping pace with other industries in terms of gender equality. In the technology industry as a whole, women make up 16-47% of the roles in the top tech companies, while representing 56% of the US workforce as a whole. As two new Business Architects at

Why work harder when you can work smarter?