CMO

With insights from more than 8,200 marketers, this year's State of Marketing Report reveals the biggest priorities and challenges that will shape the future of marketing strategy in 2021 and beyond.

Nearly half of CMOs surveyed expect a hybrid workplace.

We hear about empathy in marketing, but what does it really mean? And how can it be done well at scale?

Salesforce CMO Sarah Franklin travels the country to meet with industry-shaping marketing leaders.

Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…

What do communication preferences look like by a generation? If CSPs want to count Gen Z as their customer, this is how to reach out and keep them happy.

Salesforce CMO Sarah Franklin kicks off a series of chats with industry-shaping marketing leaders.

Frank Cooper III, CMO of BlackRock discusses the evolution of corporate purpose with the head of global marketing for Salesforce.org.

Furniture retailer Ethan Allen’s CMO shares how they create bespoke customer experiences that anticipate a customer’s needs – and how you can create them, too.

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?