When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
From hiring practices to breaking down internal silos, top executives at leading businesses such as Citi and Bloomberg are sharing their thoughts on the next era of business in the latest installment of the Make Change series.
Salesforce's CMO on why understanding what is important to customers is critical to business longevity. Learn how to know your customers by enabling a complete view that uncovers the answers you need by integrating Marketing Cloud and Sales Cloud with Google Analytics 360.
CMO of Salesforce, Stephanie Buscemi dives into the four key takeaways from the Fifth Annual State of Marketing Report and what marketers should think about in 2019.
Here’s how Salesforce embraced the World Economic Forum’s annual meeting, commonly referred to as “Davos,” with programs on inclusiveness, the environment, and equality.
Hear how VP & CMO Michael Peachey of Asia Pacific Marketing at Salesforce experiments with global marketing tactics to scale programs with international colleagues.
Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation
