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Beyond Milk: Satisfy Shopper Cravings for Kombucha and Convenience
Shoppers have increasingly sophisticated tastes and diverse requests for their grocery stores. Get them the foods they crave in the ways that work best for their lifestyle.
![The image evokes the digital customer experience for a pet parent.](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/07/Stocksy_comp_3452158-e1625696352887.jpg?w=890)
How PetSmart Accelerates Digital Experiences To Drive Customer-Centricity
Digital customer experience (CX) technology helps PetSmart put pet parents at the center of every brand transaction. Here’s what your business can learn from its data-driven methods.
![Woman shopping for a business on a digital storefront](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/06/digital-storefront-improve-online-sales-header.jpg?w=883)
3 B2B Digital Storefront Tips To Improve Online Sales and Conversion
Here’s why you need more than a basic B2B commerce website to build revenue and get (and keep) new customers.
![Father holding his son while shopping on his phone in a pharmacy](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/06/what-customers-expect-from-retailers-header.jpg?w=887)
What Do Customers Expect From Retailers? 3 Myths (and Truths) From 4 Generations of Global Shoppers
If you think that Baby Boomers, Millennials, Gen Z, and Gen X all shop alike, think again. What you don’t know may cost you.
![Woman walking a bag of groceries into her home](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/online-grocery-sales-header.jpg?w=883)
Online Grocery Sales Have Doubled — Is Your Store Ready To Serve?
Here’s how online grocery stores can boost sales with better customer convenience and online product information – now.
![two white women facing each other, e.l.f. Cosmetics CMO Kory Marchisotto with Salesforce CMO Sarah Franklin](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/06/sarah-franklin-connections-elf-cosmetics-cmo-blog-header.jpg?w=889)
How e.l.f. Beauty CMO Kory Marchisotto Takes “No” as a Challenge
Salesforce CMO Sarah Franklin travels the country to meet with industry-shaping marketing leaders.
![Mother and daughter shop on their tablet](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/04/ecommerce-customer-engagement.jpg?w=889)
Ecommerce Success Lies in the Power of a Complete Customer Engagement Platform
The best ecommerce technology providers build their end-to-end platform around what’s most important — the customer. Here's why it's essential to have a connected customer platform to deliver exceptional experiences.
![GAP worker takes a package to a customer waiting curbside](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/gap-curbside-pickup-v1.4.jpg?w=889)
How Retail Personalization Helped Gap Inc. Increase Online Sales 60%
Gap Inc.’s chief digital and technology officer explains how retail personalization got 3.5 million loyalty subscribers in 60 days.
![Man using a tablet computer in his store](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/05/average-order-value-aov-header.jpg?w=887)
3 Proven Strategies To Amp Up Average Order Value (AOV) in B2B Commerce
If you’re ready to drive digital revenue, AOV is the key. Learn how to pull the lever on value, volume, and frequency to increase your B2B shopper’s sales.
![person buying lunch with their mobile wallet on a cell phone](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/05/mobile-digital-customer-experience-header.jpg?w=883)
The 9 Mobile Tools for Excellent Digital Customer Experiences
From apps to mobile wallets, BOPIS to 5G, these are the mobile technologies that your brand can’t afford to leave behind.