![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2019/03/how-to-build-progressive-web-app-header.jpg?w=880)
How a Progressive Web App (PWA) Can Make Your Website Work Like an App
Brands need to deliver the fast experience of a native mobile app to a much larger online audience.
![Woman taking inventory on tires](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/02/inventory-optimization-header.jpg?w=886)
3 Pitfalls of Inventory Optimization and How To Avoid Them
Frustrated customers don’t come back. With the right tools, you’ll know exactly what’s in stock to help give your customers exactly what they want.
![workers taking inventory](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/02/workers-in-stockroom-taking-inventory.jpg?w=887)
Inventory Management Is the Unsung Hero of a Great Retail Experience
Few things are more frustrating to shoppers than out-of-stock or hard-to-find products. That's where inventory management can make or break the customer experience.
![Customer reviews product specs at the factory](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/02/tips-manufacturing-direct-to-consumer-header-v1.1.jpg?w=889)
5 Tips for Manufacturers Going Direct To Consumer
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
![Man in a suit helping customers in a retail store](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/retail-trends-predictions-header.jpg?w=887)
8 Retail Trends and Predictions for 2021
Salesforce industry experts share how to get ready for the future of retail in the next twelve months.
![Woman poised to make a purchase on her mobile device](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/holiday-retail-insights-future-of-commerce-header-1.jpg?w=889)
5 Ways Holiday Shopping Was Different in 2020
As you round out your 2021 commerce plan, break down the barriers between your physical and digital experiences. Read this and other insights learned from the 2020 holiday season.
![Retail proprietor reviews dresses in front of her computer](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/zulily-data-superhero-header-v1.1.jpg?w=889)
3 Ways To Become a Data Superhero
Hear from Zulily’s lead data analyst about how Tableau and Google BigQuery help to save the day.
![Couple using a computer](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/myths-digital-360-online-commerce-header.jpg?w=877)
4 Digital 360 Myths Busted – and How You Can Smooth Friction for Your Online Customers
You don’t need your own sales team, but you do need more than just technology. Bonus: the difference between Customer 360 and Digital 360 explained.
![woman in bed online shopping](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/woman-in-bed-online-shopping.jpg?w=883)
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
![Customer using their loyalty value program card in a coffee shop](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/customer-loyalty-value-header.jpg?w=884)
Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It
Customer loyalty programs require a complete view of customer data to create true loyalty value.