![Colleagues viewing a presentation](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/01/headless-commerce-customer-experience-1.jpg?w=882)
Headless Commerce in 5 Steps – and How To Convince Your Org You Need It
Use APIs to separate the front end and back end of your ecommerce tools for a more frictionless, targeted customer experience.
![Michael Lindsey for Frito Lay](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/leading-through-change-frito-lay-lindsey.jpg?w=889)
How Frito-Lay Worked Its Way Into 94% of U.S. Households
Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age.
![Delivery person on a bicycle as an example of how retail is changing](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/retail-store-shoppers-resiliency-v1.2.jpg?w=889)
How the Retail Customer Experience Is Changing: 4 Ways Stores and Online Shopping Have Evolved
We’ve come a long way from panic-buying toilet paper. Customer expectations and sophisticated technology have transformed what retailers need to do to survive.
![Friends chat over drinks and snacks](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/direct-to-consumer-alcohol-header.jpg?w=889)
What’s on Tap for the Alcohol Industry? Going Direct To Consumer
Online alcohol sales quadrupled in April and became the fastest-growing category among consumer packaged goods.
![Man photographs his pizza](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/04/dominos-innovates-with-technology-not-toppings.jpg?w=889)
Retail Innovation at Domino’s Starts With Technology, Not Toppings
In the latest installment in our series Becoming Retail, the chief marketing officer of Domino’s talks about customer experience, retail innovation, and the role of technology in pizza delivery.
![woman shopping online cyber week digital retail insights](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/cyber-week-digital-sales-grow.jpg?w=889)
Global Digital Sales Grow 36% on Cyber Week: 4 Findings and What They Mean for the Rest of the Shopping Season
Shoppers across the globe spent a record $270 billion online this Cyber Week, outpacing bullish projections.
![Person dancing and listening to music](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/sonos-customer-centric-experience-for-growth-header.jpg?w=883)
How Focusing on the Customer Experience Helped Sonos Fuel 300% YOY Growth
Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.
![Woman sits on a stage](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/11/becoming-retail-three-header-v.2.jpg?w=889)
Motivational Retail Leaders Share Quotes and Thoughts on Digital Transformation
Read insight from ten C-suite execs on how they wrangle alignment, leadership, and project growth.
![Astro for world-class order management](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/amaze-customers-order-management-thumb-1.jpg?w=500)
How To Wow Your Customers With World Class Order Management
Here are a few ways to ensure that you're creating moments that amaze your shoppers.
![astro on boxes with land o' lakes sign, pandemic supply chanin](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/land-o-lakes-pandemic-supply-chain.jpg?w=889)
How To Pandemic-Proof Your Supply Chain: What Retailers Can Learn From Land O’Lakes’ Success
Despite challenges of the pandemic, Land O’Lakes has been able to increase API development productivity by 25%.