With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Use APIs to separate the front end and back end of your ecommerce tools for a more frictionless, targeted customer experience.
Chief Growth Officer, PepsiCo Foods North America, Michael Lindsey, shares the secret behind snacking in the COVID age.
We’ve come a long way from panic-buying toilet paper. Customer expectations and sophisticated technology have transformed what retailers need to do to survive.
Online alcohol sales quadrupled in April and became the fastest-growing category among consumer packaged goods.
In the latest installment in our series Becoming Retail, the chief marketing officer of Domino’s talks about customer experience, retail innovation, and the role of technology in pizza delivery.
Shoppers across the globe spent a record $270 billion online this Cyber Week, outpacing bullish projections.
Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.
