![Leading Through Change](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/06/LTC-Blog-Generic-1500x844-1.jpg?w=889)
Tips From a Lightning-Fast Launch: How GE Renewable Energy Scaled a B2B Commerce Site in Weeks
GE built a B2B commerce site in 12 weeks. Here’s what they learned.
![Dim sum table setting](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/wow-bao-sales-restaurant-dark-kitchen.jpg?w=889)
How One Restaurant Used Its Tech Stack and 3 Extra Feet of Kitchen Space To Expand Nationally
Despite the odds, this restaurant has been able to continue expanding thanks to a technology-enabled and asset-light model.
![Boy with lemonade stand](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/advertising-strategies-downturn.png?w=889)
4 Advertising Strategies That Work in a Downturn
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
![Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/ltc-industries-3.jpg?w=500)
Drive Impact and Engage Shoppers With Social: TOMS Shows You How
TOMS has always been in business to improve lives and that doesn't stop during a pandemic. Here's how TOMS listens to what their customers want and connects with them on social.
![Open sign on a store front](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/b2b-commerce-site-e1602290831514.jpg?w=890)
How To Launch a B2B Commerce Storefront Fast
Yes, even in a pandemic B2B organizations can move online fast — here's how.
![Gingham fabric bolts](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joann-fabrics-response.jpg?w=889)
How To Craft a Response That Fits: 5 Site Must-Haves
An effective communication strategy keeps customers informed and provides a better brand experience.
![Woman surveys options in a grocery store](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/grocery-store-options.jpg?w=887)
Post-Pandemic Grocery Shoppers Will Want Personalization, Options Galore
As purchasing habits shift to a new normal, grocers will need to move shoppers past transactions and build loyalty.
![Snapshot Research Series](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/snapshot-research-series-3.jpg?w=500)
New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond
A generational analysis of how shopping habits have changed. This article shares “lessons learned” from each generation’s new shopping preferences.
![Building a COVID-19 Resource Page: Tracking the Virus Through Actionable Data](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/leading-through-change-blue-6.jpg?w=500)
3 Ways Small Businesses Can Regain Financial Stability
For SMBs, there are many options for loans and new avenues for cash flow. Here are three ways to set a sound foundation for your finances now.
![Ventura Foods Leading Through Change](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/ventura-foods-restaurant-social-engagement.jpg?w=500)
Restaurants in Crisis? Ventura Foods to the Rescue
As restaurants began closing due to COVID-19, food supplier Ventura Foods wanted to find a way to support the foodservice industry. Here's how they launched The Great American Takeout and reached over 117 million people.