Order Cancel: How to Empower Your Call Center to Manage Those Online “Oops” Moments
Part of building trust with customers is contingent on receiving accurate order information and timely customer service when shoppers cancel or change an order.
Holiday Readiness: How to Use AI to Personalize at Scale
Today’s shoppers expect brands to deliver seamless, personalized experiences — but what does that really mean for your holiday shopping season plans? Here's how to use AI to help.
Customers Reveal the Economic Impact of Salesforce B2B Commerce
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
Implement Intelligent Coupon Campaigns With Commerce and Marketing Clouds
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
How Coupon Campaigns Can Help You Understand and Adapt to Shopper Behavior
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Holiday Readiness: How to Build Relationships at Every Touchpoint
Tailored engagements across your channels will foster lasting relationships — a gift that stands the test of time. Here's how to connect with shoppers everywhere.
Salesforce Named a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce — For the Fourth Consecutive Year
We’re proud to be recognized as a Leader by Gartner, and even prouder of the success and innovation of our customers and partners around the world.
How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
Our Guides for Connecting Commerce, Marketing, and Service
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
Three 2019 Holiday Shopping Trends Retailers Should Expect
Retailers are already in the full swing of the holiday season. Let’s break down the top three retail trends we'll see this season.