Commerce

CG companies can create stronger experiences by connecting the entire consumer experience and customer journey.

We’ve outlined how to get your site ready to ensure a smooth performance through the holiday shopping season and beyond.

The most effective CIOs are those who give voice to the customer’s point of view. Here are a few ways B2B ecommerce CIOs can become change agents.

Whether it's on the slopes or on the streets, POC Sports is delivering a unified experience to its customers. Here's how they're making it happen.

Imagine what would happen if you created a market moment to increase desire for your brand — on your terms rather than someone else’s. Let's make every day Black Friday.

Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.

Today, consumers can find, order, and receive items in a way that works for their lives. Here's how to give shoppers more choices and flexibility this holiday season.

Recommendations are a cornerstone of AI-powered commerce and can yield a 16% increase in conversions. That's why your site needs Einstein’s recommendation engine.

Check out the latest predictions from Salesforce on what's shaping up to be a fascinating holiday 2019 season. And, in spite of all the market pressures, shoppers are gearing up for the holiday frenzy.

In 2017 Theragun, a therapy device, relaunched a commerce site on Commerce Cloud to meet the customer experience demands of their market. Here's their story.