We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
Here's how to implement intelligent coupon campaigns based on customer journeys crafted by the best-of-breed capabilities of Salesforce Marketing and Commerce clouds.
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Tailored engagements across your channels will foster lasting relationships — a gift that stands the test of time. Here's how to connect with shoppers everywhere.
D2C channels offer unprecedented access to ownable consumer data. Here's how to get started in building a direct-to-customer ecommerce site.
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
Retailers are already in the full swing of the holiday season. Let’s break down the top three retail trends we'll see this season.
In the new future of retailing, both the customer and retailer win when they use a combination of the Salesforce Customer 360 platform, Einstein, and IBM AI-powered Watson Supply Chain solutions.
