Smarter Commerce Experiences: the Latest Developer Tools
Get a sneak peek of the new tools developers, admins, and architects will have to empower their brands to build awesome commerce experiences faster than ever.
Three Challenges in the Consumer Goods and Retailer Relationship
Salesforce researchers conducted a global survey of 500 CG leaders to discover how retailer challenges are impacting their businesses.
Bringing Marketing, Commerce, and Service Together on The Road to Connections
It's all about marketing, commerce, and service in this latest episode of the Road to Connections. Tune in to our web series to get the latest updates for Connections '19.
Why Business Transformation Needs a Platform
Business platforms can increase trust with consumers while providing superior customer insights and the enablement of dynamic new models of collaboration.
Johnny’s Selected Seeds: Driving Growth With One Quality Seed (and Click) at a Time
Johnny’s Selected Seeds partnership with Salesforce — it launched a new site on Commerce Cloud in late 2016 — gave Johnny’s a way to monetize its voluminous educational content.
Consumers Are Wary of How Companies Use Big Data: What Retailers Need to Know
Data misuse scandals have left customers questioning the trust they put in companies. Here’s what retailers need to know in the post-breach, trust-first climate.
How to Create Personalized Recommendations for Commerce in Salesforce
In this step-by-step guide, we show you how to get started creating personalized recommendations for your customers using Commerce Cloud and Marketing Cloud.
New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
Three Tips to Personalize the Shopper's Experience
Customers are asking for personalized, relevant experiences, and when retailers listen, it pays off. Here are some recommendations for personalizing the shopping experience using Salesforce.
How Consumer Goods and Retail Can Align to Put Customers First
Here are the latest opportunities for retail and consumer goods companies to put the customer first.