Commerce

When we look at retail marketing trends, not only should you notice things that are happening during the holidays, but you should look at trend data all year.

Check out this interview with Salesforce SVP of Retail and Consumer Goods, John Strain. We sat down with John to learn more about what makes him tick and what he has in store for Salesforce.

Learn about the new Salesforce Commerce Cloud capabilities—including powerful APIs, platform services, and developer tools—that enable companies to build amazing commerce experiences and reach more customers.

Check out our 2018 holiday shopping report with analysis from over 500 million global consumers. Shoppers were ready to buy early, and retailers were ready to meet them across a variety of channels including social, mobile, and email.

Customer experience has become the deciding factor that determines whether or not a customer will do business with a company. Small businesses can capitalize on this new standard by putting customer success at the center of their business. Here are five ways to get started.

Rituals Cosmetics partners with Salesforce to bring an omnichannel shopping experience that prioritizes rituals to their retail stores and to the 2019 NRF Big Show.

Growth is a top priority for many retailers, but is there a proven formula for growth that applies to every ecommerce enterprise? Yes, there is a data-driven approach that all retailers can use. Read the post to learn more.

Even though the holiday season is over, retailers are gearing up for the next big trends. Here are the five top trends for 2019 and how retailers can prepare for them.

New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.

New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.