Commerce

They may all look young, but Millennials and Gen Z don’t respond to marketing campaigns the same way. Here's how they shop and buy differently.

Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.

If your SMB is thinking big growth, analyze this data to attract and retain the right customers and make them happy with every click.

Six new order management trends are shaping shopping in the future. Stay current to keep deliveries accurate and on-time, keep customers happy, and position your company for growth.

Tools like self-service storefronts and automatic product recommendations will keep customers satisfied and improve your operating margins.

What's the best way to team up with channel partners? We have three steps to consider as you develop a partnership plan.

Sonos found a way to bring the power of the in-store experience online, doubling down on digital-first revenue and e-commerce. Learn how the company delivered.

The food producer uses advanced analytics to suggest products that maximize shelf revenue for its retail customers.

MillerKnoll stands by being stewards of Earth’s resources and ensuring each product and experience is exceptionally designed. Here's how data drives its decisions.

In 2019, e.l.f. closed all brick-and-mortar stores and invested exclusively in the digital customer experience. Here are seven lessons they learned.