Want Growth? Here’s What Consumer Goods Brands Need to Do Right Now
What’s next for your brand? Here are the action items that should top your checklist - and they’re powered by AI and data.
Consumer Goods
What is Retail Execution — And How Can Brands Make It Pay Off?
Keep your retailers happy and your margins high by following retail execution best practices.
5 B2B Commerce Trends Already Emerging in 2024
These B2B commerce trends will change the wave of business in 2024. Here’s what we learned from the most recent research, and what you can do to ride the tide.
How Data and AI Are Changing the Consumer Goods Industry
Across marketing, sales, commerce, and service, AI removes the roadblocks that prevent efficiency.
Everything You Know About Trade Promotion Management Is Wrong
Approximately $500 billion is spent on trade promotion each year. Yet 80% of consumer goods executives are unhappy with the results.
What Is Ecommerce and How Is It Changing (Waves Hand) Everything?
Get the deets on ecommerce: what it is, why it’s important, and how it can grow your business.
Grab Consumers’ Attention at the Shelf with AI
In the future, predictive and generative AI could use your historical and real-time data to make sure your displays and promotions are executed perfectly in every store.
Our Data Shows Shoppers Are Playing a Waiting Game
Our Shopping Index data shows consumers remain loyal but are willing to wait for discounts.
Want to Cater To Younger Shoppers? Start With Web3 and NFTs
Luxury retailers are building engaged, exclusive communities of younger customers with Web3 technology and NFTs. What can the greater retail industry learn?
Are You Prepared for the Next Challenge to Your Supply Chain?
Sharing data across the supply chain can help you save money and make your organization run more efficiently. Here's how to get a clearer picture of your data and use tools like automation to help you better manage your supply chain.
L’Oréal Creates Unique Beauty Experiences With a Data-driven Approach
Discover how L’Oréal combines beauty and tech to deliver its most personalized experiences yet.
