The lines between consumer goods sales and service reps are increasingly blurred. But when brands unify those teams and their data, they drive revenue and customer loyalty.
Generative AI and conversational search are changing the way we shop. Here's how to keep site search optimized.
Consumer goods companies are up against ever-decreasing margins. Customer service can help boost your bottom line.
Capitalize on opportunities to stand out from the competition, reduce costs, and boost profits.
A company’s ESG performance is now inseparable from its supply chain. Here's why your business needs supply chain sustainability now.
From building trust to optimizing promotions, key account management is the foundation for building and growing your brand.
Keep your retailers happy and your margins high by following retail execution best practices.
These B2B commerce trends will change the wave of business in 2024. Here’s what we learned from the most recent research, and what you can do to ride the tide.
Across marketing, sales, commerce, and service, AI removes the roadblocks that prevent efficiency.
Approximately $500 billion is spent on trade promotion each year. Yet 80% of consumer goods executives are unhappy with the results.
