Customer experience is everything in the consumer goods industry. Our research explains how the rules are changing from soup to sports cars.
The popular name in household products is taking on an aggressive digital transformation, supported by a commitment to helping employees learn and grow — with gamified learning playing an important role.
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
If you’ve been thinking about making the jump to D2C to boost your revenue, you need to make a plan.
Fisher & Paykel retail household appliances around the globe. Their focus has always been on customers and team.
Going direct-to-consumer (D2C) comes with a lot of questions as you shift focus away from a strictly B2B model. Read on for tips and get a more in-depth look at what goes into establishing a D2C ecommerce site.
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Online sports apparel retailer Fanatics knows they need to know who their customer is rooting for, and that the right data is essential for the win.
Online alcohol sales quadrupled in April and became the fastest-growing category among consumer packaged goods.
Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.
