How can insurers create better customer experiences for their members? Find out how Blue Cross Blue Shield of Michigan is enhancing and personalizing customer touchpoints.
In honor of Small Business Week and Mother’s Day, we spoke to hard-working mom-entrepreneurs in our orbit to learn where they find inspiration, fulfillment, and balance.
Digital transformation is never an easy undertaking, but we're here to guide the way. Here's a handy guide for getting started with digital transformation using Salesforce.
It’s National Small Business Week, and to celebrate the achievements of small businesses everywhere, we share these free resources to help your business grow.
Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Arguably the toughest aspect of any sales position is overcoming sales objections. Whether you offer…
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
Customers are asking for personalized, relevant experiences, and when retailers listen, it pays off. Here are some recommendations for personalizing the shopping experience using Salesforce.
Today, we’re launching Pardot Business Units to provide regional teams and sub-brands the tools they need to reach their own segmented audiences. Learn more about how these new features further expand our enterprise-grade marketing automation and personalization) solution.
Recently at the Onboarding2025 conference in Silicon Valley, Salesforce Senior Director of Global Onboarding, Theresa Ludvigson, took the main stage to share Salesforce's “high-tech and high-touch” strategy for deeply engaging new employees.