Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
PayPal has spent several years advancing its product innovation and partnerships to better serve its customers. Here are six ways they use data to put customers first.
Recently, I was honored to be a guest on the We Are For Good podcast, where nonprofit leaders, advocates, and philanthropists share their innovative ideas and lessons learned. I had a fantastic conversation…
People want businesses to lead with ethics, according to Edelman's latest Trust Barometer. Here's how you can do that in a way to increase and build customer trust.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?
The biggest barrier to widespread artificial intelligence isn’t immature technology — it’s skepticism and lack of trust. Here’s what business leaders can do about it.