CRM

Information silos and poor data quality can bedevil the delivery of topnotch customer experiences. Here's what to do about that.

BMW is on a journey to accelerate digital transformation during this crisis to ensure a customer experience with digital and physical engagements as well as personalized content and communication.

Here’s the real story of how Verizon successfully merged enterprise sales teams from AOL and Yahoo.

Fast-casual restaurant sweetgreen quickly changed their distribution strategy at scale — here's how.

CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.

3M, leading maker of personal protective equipment, shares how it applies the best practices of inside sales to field reps.

The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use…

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.

We created a collection of key themes and trends that most inform the experience customers and employees are seeking from companies, both today and in the very near future.

Salesforce Research contemplates the future of customer relationship management.