Cross Channel

Read this blog to understand what an ERP system is is, the difference between ERP & CRM, and benefits of integrating an ERP with Salesforce.

Maximize your investment. Get information on the latest and greatest product enhancements and innovations at salesforce.com/releases.

Use APIs to separate the front end and back end of your ecommerce tools for a more frictionless, targeted customer experience.

This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…

Find inspiration and hands-on tips for making impactful moments every single day.

B2B commerce is seeing a surge — especially where the demand for fast, enjoyable experiences puts digital at the forefront. Here are four ways to drive growth.

Let go of the whiteboard; instead use technology to improve field service scheduling and planning for your mobile workers.

We created a collection of key themes and trends that most inform the experience customers and employees are seeking from companies, both today and in the very near future.

Field service continues to evolve - here are three ways to elevate the customer experience with connected processes, mobile worker prep, and better communication.

To adopt a multichannel, integrated approach to marketing, it's essential to integrate you adtech and martech systems. Here's how to in three steps.